← THE FIELD RECORD
DSC MENA 2025, EGYPT

DSC MENA 2025, Cairo and the New Administrative Capital

10 to 12 April 2025 · Cairo and the New Administrative Capital, Egypt · IMPACT

Three days in April 2025: a closed session in Cairo, a stage the following evening, and a Real AI stand on the Egypt University of Informatics campus.

A television interview at the Real AI stand at DSC MENA 2025, with the Egypt University of Informatics building behind the row of white pavilions.

DSC MENA came back to Egypt in April 2025, a year after the 2024 edition. Tarry Singh chairs the conference. The programme ran across two locations. On 10 April a closed session met in Cairo, fewer than twenty people on stacking chairs, orange lanyards, paper visitor badges, coffee at the back of the room.

The stage sessions ran the following evening in a Cairo ballroom. Round tables, one LED wall, a camera on a tripod at the back. The screen carried the event's own credits: patronage from Egypt's Ministry of Communications and Information Technology, Egypt University of Informatics and ITIDA as strategic partners, powered by NL Netherlands. Aleksandar Linc-Djordjevic, named on screen as founder and managing director of the franchise, had the microphone at 17:47.

The exhibition floor sat outside the city, on the campus of Egypt University of Informatics in the New Administrative Capital. Real AI B.V. took a stand there on 12 April, one of a row of white pavilions carrying the DSC MENA and NL Netherlands lockup, with Blue Fiber Holding and AvidBeam Technologies along the same row. Volunteers in black ASK ME vests worked the row for Ntervento, the organiser.

An Egyptian television crew filmed at the Real AI stand just after 13:44, a Canon body on a tripod and a microphone flagged وطن رقمي. The Netherlands pavilion at the far end of the site kept its counter open into the evening. The last frames from the trip are timestamped 17:36.

FROM THE FIELD · 07 FRAMES
A speaker with a microphone on the DSC MENA stage in Cairo, the LED wall behind him carrying the event credits.
A speaker with a microphone on the DSC MENA stage in Cairo, the LED wall behind him carrying the event credits.
The DSC MENA ballroom in Cairo seen from the back, round tables and a seated audience facing the stage.
The DSC MENA ballroom in Cairo seen from the back, round tables and a seated audience facing the stage.
The NL Netherlands pavilion at the New Administrative Capital site in the late afternoon, delegates at the coffee counter.
The NL Netherlands pavilion at the New Administrative Capital site in the late afternoon, delegates at the coffee counter.
A closed session in Cairo on 10 April 2025, delegates seated on stacking chairs wearing orange lanyards and visitor badges.
A closed session in Cairo on 10 April 2025, delegates seated on stacking chairs wearing orange lanyards and visitor badges.
A camera operator and a reporter recording an interview against the Real AI backdrop at the DSC MENA stands.
A camera operator and a reporter recording an interview against the Real AI backdrop at the DSC MENA stands.
Volunteers in ASK ME DSC MENA vests at the Real AI B.V. stand on the Egypt University of Informatics campus.
Volunteers in ASK ME DSC MENA vests at the Real AI B.V. stand on the Egypt University of Informatics campus.

Tarry Singh

MATERIALS
Stand video, DSC MENA 2025

MP4 clip, 3 minutes 11 seconds, file created 14 April 2025, held in the engagement folder alongside the stills. Not yet reviewed for publication.

WITH
DSC MENAReal AI B.V.NL NetherlandsEgypt University of InformaticsITIDAEgyptian Ministry of Communications and Information TechnologyNtervento
← EARLIERTen years of DSC Europe, and Hominis on the main stageLATER →Muscat: generative models on the fourth floor at Desert Sand